Companies who are able to formulate their goals beyond merely making profits have the most potential to achieve success. I think this notion is well-represented by the popular idea to state the company’s mission and purpose. Being busy with something does not automatically mean that this activity leads to the desired result (Covey). The second habit is to “begin with the end in mind.” Covey expands this idea beyond simply having the result of a single task in mind, it is necessary to keep a global projection of success. Instead of anticipating changes and following patterns, an efficient leader will promote innovation and experiments. In my opinion, this habit signifies the need for a manager to have a forward-looking vision. The author ushers people who want to achieve success to avoid reactive language at any cost, as it leads to the acceptance of the potential issues as unavoidable, secluding people into believing in their powerlessness (Covey). The first habit that the author proposes is a simple statement: “be active.” According to Covey, people’s unique ability to reflect and change their behavior upon this reflection is crucial for taking control over one’s life (Covey).